Enyimba, Nigeria and Michigan

Good day homies 😉

Not much going on this weekend from an Enyimba point of view, except that training has indeed began in earnest with Djoliba in view. We play the Malians in eight days and is a game we know will shape the rest of this season and maybe the next too. More of that in the days ahead.

In the absence of any significant Enyimba gists, I’ll just highlight some little stuff I observed when I was in Michigan last December. I know sometimes there’s a lot of criticism here in the blog and you all know I don’t enjoy doing it but in the contrary, where would you find praiseworthy stuff?

I attended a college basketball game last December in Michigan. The attendance was about 200 and was majorly made up of families, friends and the rest sponsors and students. A few things caught my attention, especially as I mirrored it to my experience of sports here in Nigeria.

First, there were advertisements all over the court. The names of the sponsors were literally littered all over the surfaces – on the boards, on the matchday program (Yes, Matchday Program) and for some there was temporary signage boards all around. It was difficult to not see these things.

The funny thing is that these sponsors were drawn from the local population. Nothing extraordinary but it’s easy to see how that these guys are trying to make you rather buy Dominos pizza than Pizza Hut. Local businesses including water bottling small businesses. I was amazed.

Then there was the packaging. There was a sound system in that little college Basketball court. This was not special or InterHouse Sports, this was a regular Basketball season against a team about twenty miles away. There were clean uniforms, for players of both teams and the officials. It looked very standardized, I was impressed.

I began to think about it. Community college; what would happen for the regular universities or semi/professional teams? You can see the principle of packaging your stuff in a manner it gets appealing begins from the littler things.

What does it cost? Not much. The only cost is placing value on your property. Because people will only value your stuff only as much as the value you put on it. When you look at your club, what do you see? Do you see a little club that has won 16 trophies or you see an opportunity to grow this club as much as the leading brands in the world?

The world? Are you kidding me? No I’m not. What stops us from being the best? What do these guys have that we don’t have or can’t create? We have thriving local businesses for starts. Who says we can’t regulate the drinks and foods eaten on match days at the Enyimba stadium, handing the rights to one of these companies and make them pay heavily for the monopoly?

Our excuses are no longer good enough and it’s about time we tried to embrace honesty in examining ourselves. My talk today isn’t only about Enyimba but every other thing we do for which excellence is required. Because guess what? That’s the minimum the world expects.

Back tomorrow



One thought on “Enyimba, Nigeria and Michigan

  1. Wow wow wow!
    Am over impressed with how things are done in Yankee. Fantastic.

    Of course we can regulate the foods and drinks that are consumed at the stadium. It’s left for the management to do the needful as regards to bringing sponsors to the club.

    As for me, I promise to bring at least one person to the stadium on each matchday.

    Liked by 1 person

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